I spent a chunk of the day watching my colleague and friend photograph a house for a book on modern architectural design. The house was incredible and I felt as if I had walked into a architectural magazine as I entered the front gate. Even though the house was beautiful, each room was redressed to perfection by an interior designer. All personal effects stripped from the shot and a cleaner image was recreated with props. Once the room was dressed the photographic proofs were scrutinized on a laptop and vases, jugs, plates, and other props were moved just so until perfection was achieved.
I couldn't help but notice how much the work flow of photography has changed. We all used to be so careful. Proofs were done with expensive polaroid film - less proofs saved money. The photographer now shoots tethered to a laptop and a click of the "K" key will take a shot - no extra cost. During the process photographer, two assistants, and two interior designers huddle around the laptop to discuss the image and then they all scatter to make the necessary changes before returning to view the next proof. The whole team works until the shot is satisfactory and then it onto to the next set. If something isn't perfect...photoshop. No surprises when your film comes back from the lab. Actually, no lab. Convenient.
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